Shari Novick/Founder, CEO & Chief Strategy Officer
A New Yorker with a Latin background, Shari is a bilingual and bicultural expert in business strategy, innovation, branding, design, and communications. Her experience includes leadership roles at top Omnicom-owned branding agencies, including Siegel + Gale and Wolff Olins, where she launched the New York office and US operations, and led teams in the development of research, branding, visual identity, marketing, communications and PR programs for governments, established and emerging companies, and destinations in the US, Europe, Latin America, and the Caribbean.
In addition to leading Planet Sur, she is a Senior Advisor to IO Sustainability, an international research and management consulting firm specializing in corporate social responsibility and sustainability that helps clients connect the dots between people, institutions and the environment. Companies and brands she has partnered with include Allstate, E*Trade, Hewlett-Packard, JPMorgan Chase, Lowe's, LVMH, MasterCard, Microsoft, Museum of Modern Art, NASA, Nissan, Pepsico, Procter & Gamble, Scotiabank, The Clorox Company, Whirlpool, and US Steel.
Emerging enterprises she’s advised include ventures in the smart cities, sustainability, eco-travel, fashion and lifestyle,
e-commerce, sport, food retailing, and others in the social impact space. Her most recent destination related work included partnering with leaders at the highest levels of government, the public and private sectors, as well as with civil society, to create a country brand for Trinidad & Tobago to attract foreign direct investment, trade and tourism, and to drive innovation and sustainable economic development across priority sectors of the economy.
A frequent speaker, board member and awards show judge, Shari develops and leads workshops, participates on panels and delivers presentations on the subjects of consumers, brands, branding (in the US and Latin America), Corporate Culture & Sustainability and The Impact of Digitization on Society to global audiences ranging from intimate groups of marketing executives at New York City’s Columbia Business School and the first class of the Masters in Branding program at the School of Visual Arts, to 400 advertising and media executives at a local chapter of ABAP in Brazil. Shari was also invited to join in the first-ever roundtable on The Role of Diversity and Business in Economic Empowerment for All hosted by ING.
Shaun Fynn/Creative Director & Lead Storyteller
A member of our leadership team, Shaun is an acclaimed designer, photographer, and author. He has lived and practiced professionally in the UK, Italy, India, and the US. Over the last 25 years, he has created award-winning designs for Fortune 100/500 companies, startups and small businesses. An industrial designer by training, he shifted his focus to the design and implementation of research, strategy and communications to help companies move from product-centric messaging to communication of their deeper purpose and values.
He is founder of StudioFYNN, a global design, research and sustainability communication agency dedicated to exploring connections and building narratives between design, culture and commerce. Founded in 1997, the firm leverages decades of experience to help businesses and organizations define new opportunities that resonate with their audiences. They connect clients with the most meaningful cultural rhythms and market realities through insightful global research and strategies, innovative design solutions and creative communications. Shaun's work has uncovered transformative cultural insights aiding entry to new segments and global markets for clients including Coca-Cola, Gillette, Driade, KI, HNI, McDonald’s, Motorola, Steelcase, and Oracle.
In 2016, The New School’s Sheila C. Johnson Design Center presented e-waste Tsunami, an exhibition that peers behind the virtual worlds conjured by our computers and mobile phones to the very real world of electronic trash. Shaun led a collaboration between StudioFYNN and Parsons School of Design’s MFA Industrial Design program to direct, design and produce the exhibition which traced the journey of electronic products from the desktops of affluent households to the poorest corners of the world, defining new ways to see and connect the global ecosystems behind the creation, use and disposal of e-waste. The exhibition featured documentary photographs and video interviews of individuals from Delhi, India, who work with e-waste on a daily basis, as part of a film exploring the experience of the industrialized landscape of the e-waste worker, along with data visualizations revealing the scale of the problem. Real data and “exploded view” models by MFA Industrial Design students explored the nature of product manufacturing and assembly.
Born in England, Shaun is a graduate of the world-renowned Central St. Martins College in London. He currently serves as adjunct faculty for Parsons School of Design and has been a visiting lecturer at the National Institute of Design in Ahmedabad, India, the IIT in Mumbai, India, Art Center College of Design in Los Angeles, and IED in Milan. His work has been exhibited, published and awarded internationally. In 2015, Shaun was nominated a Fellow of the Royal Society of Arts. In spring 2017, his photography documentary book Chandigarh Revealed / Le Corbusier’s City Today was published by Princeton Architectural Press.
David Carley/Head of Operations & Senior Strategic Readiness, Infrastructure & Operations Consultant
A member of our leadership team, David is lead consultant for our Strategic Brand Readiness, Infrastructure & Operations practice. He is also Founding Partner of Advanced Strategic Business Solutions (ASBS), a consultancy specializing in internal infrastructure and operations, strategic positioning and institutional cohesiveness through traditional and non-traditional methods. His work is fueled by a combination of skills that support start-up formation, corporate development, operational effectiveness and financial best practices. His background includes extensive experience in operations, best practice development, board development, the implementation of capital and sustaining campaigns, as well as revenue growth, program and executive staff development, including the development and implementation of training programs for non-profits. His experience with for-profits includes helping companies build effective teams, instill best practices, reduce redundancies and waste, create productive work environments and effectively manage both the human capital and fiscal side of operations.
He develops business models, business plans, operational standards and procedures, financial reporting tools and leads mission and vision development exercises. Most recently, he led the process of creating the business plan and go-to-market strategies for a start-up cosmetic company, children’s educational toy company and several human service non-profits looking to benefit children in poverty or conflict stricken lands. He has also become active in delivering team building experiences for clients as varied as a full service, mid-sized, multinational investment bank, communications firm and risk technology company entering its second phase of capital fund raising. Other clients he has worked with include the Japanese External Trade Organization, Japanese Chamber of Commerce and Industry, American Indonesian Chamber of Commerce and the Brazilian American Chamber of Commerce; performance arts schools, cultural centers and community based non-profit organizations.
Outside of his specific leadership, program development and operational duties while serving as an Associate Branch Director for the YMCA of Greater New York, he aimed to bring program level certifications on par with or above those considered to be the industry standard within their respective fields. Additionally, he was a trainer in the YMCA’s
top-notch best practices, professional and executive development programs for all levels of staff to enhance their competencies for more effective program work and career advancement, improving branch operational standards and ensuring a pipeline of well-trained and prepared executive leaders.
Alejandro Martinez/Director, Content, Digital & Social Media
Ale is a digital marketer and brand builder. He combines an understanding of industry trends with the unique needs of users to craft digital and social media strategies and engaging customer experiences. Before rejoining the team, he served as Content and Digital Branding Director for Aeroméxico where he developed positioning, naming, core messaging and product marketing strategies; built and refined the brand narrative and content roadmap globally across all channels; created, executed and implemented a framework for content marketing campaigns; developed and implemented SEO and SEM strategies for the content plan; conducted primary market research to refine and most effectively drive messaging and content strategy across all channels; was responsible for data application and analysis; maintained relationships with external agencies and outside vendors, overseeing project execution across multiple functions including sales, legal, web, product development and engineering.
Prior to initially joining Planet Sur and working with Shari on the Trinidad & Tobago account, his experience included working in the public and private sectors in government, advertising and media. He’s held roles in hospitality business development, state branding development, airline and tourism marketing. His government/public service experience includes working with different states in Mexico and for CONADE (National Commission of Physical Culture and Sport), where he designed and implemented a digital strategy, including a CRM program, for which he developed and managed a 300,000+ database of records and a monthly newsletter designed to address the needs of the public through the creation of digital and social media strategies focused on nutrition, sport and health. After gathering information from each state in order to offer them an official interactive vehicle to generate awareness for their initiatives, Ale set up CONADE's social media accounts (Facebook, Twitter, and YouTube). He also promoted and generated buzz for existing events and new ones as they launched. Social media was used as a listening tool and then to create an interactive channel to inform, educate, communicate and make recommendations to citizens about how to improve their nutrition and physical fitness habits. He also developed an interactive website to support a new program named “Espacios Abiertos” (Open Spaces) in which they brought coaches to thousands of public spaces all over the country to teach classes and generate awareness about the benefits of a healthier lifestyle. The website served as the main hub for the project so people could find the public space nearest to them and connect with people from the same area.
Global Partner Network
Closer is a creative consultancy connecting business strategy and brand, and specialising in identity-inspired innovation. Since 2003, the firm has created clarity by embracing complexity and developing future-focused concepts rooted in a company's capability and culture.
As Americas partner of Closer, we are part of a global network of senior advisors from consultancies and agencies across the US, the Caribbean, Europe, and the Middle East. Our experience includes major vision, brand transformation and development, identity, design, internal and external communications, and employer branding programs for Athens Olympics 2004, Audi, Airbus, Alfa Bank, Credit Suisse, Davidoff, DE (Brand Germany), Emcredit (UAE), E.ON, Germanos, Handlobank (now Citibank Poland), Hewlett-Packard, Klöckner & Co., Brand Liechtenstein, Lufthansa, LVMH, Microsoft, Pepsico,
Procter & Gamble, US Steel and Suez S.A..
The Social Architects
The Social Architects is a boutique digital strategy consultancy. Architects of unique peer-to-peer community ecosystems and social strategists with C-suite expertise, they create targeted social media, social PR, and content development strategies to grow client companies and brands in the areas of thought leadership, relationship development, market and business development, brand stature and CEO/executive branding initiatives, all to drive global awareness, visibility, stature and financial impact.